The Inspiration

Born where the woods meet the water, Nine Oh Two Outdoors is more than just a brand — it's a lifestyle rooted in the rugged beauty of Atlantic Canada.

Inspired by the wild coastlines, early morning hunts, deep snow tracks, and the kind of moments you only find off the beaten path, Nine Oh Two was created to represent a community that lives for the outdoors. Whether you're casting a line, chasing trails, or packing up for a skidoo run at first light, this brand is built for you.

Every product we create is designed with intention — combining comfort, durability, and a clean, classic look that works just as well in the backwoods as it does around a bonfire. We’re here for the early risers, the weekend warriors, the storytellers, and the ones who find peace in nature and pride in where they’re from.

We’re not a big operation — and that’s the point. We believe in slow growth, thoughtful design, and building a brand that feels like home for those who live life outside.

Thanks for being here. Let’s keep exploring.